Marketing Tips Blog

Social Listening: Why It's Becoming Increasingly Important

- Tuesday, February 18, 2014

With the amount of strategy around social media these days, it can be difficult to know what strategy is worth the research, digging and piles of analytic reports. But this one here, I find, is of the most importance. Based on Exact Target’s 2014 State of Marketing Report, which shows top marketing objectives, priorities and concerns for 2014, Social Listening was number one of Social Media Examiner's recap of the report. Here's what they had to say.

9 Ways Social Media Marketing Will Change in 2014

- Tuesday, January 28, 2014

Social media. It's changing...all the time, and there is nothing you can do about it! Okay, that isn't completely true. What you can do is stay up-to-date on how it's changing. What was a powerful channel of communication one month, can be nothing more than a stream of empty spaces the next.

In this article, written by Scott Gerber on Mashable, it summarizes 9 ways social media marketing will change in 2014. Are you prepared? More