Marketing Tips Blog

Local Marketing: Why Reviews Matter

Marion Michele Brown - Thursday, January 16, 2014

Everyone has something to say, and with reviews they get a chance to say exactly what's on their mind. For most, online reviews are unsolicited, authentic feedback on a business' products or services, and for this reason they are looked upon by potential customers as the "real deal" of what they're in for. From these reviews people will judge if they trust a business enough to become a customer. You may already know this, but there are some surprising reasons why both good and bad reviews can help your business.  More