Marketing Tips Blog

Instagram becomes an interest network with hashtag following

LPC Admin - Tuesday, December 12, 2017

by Josh Constine Instagram has always been a social network where you follow friends and creators, but today it’s evolving with a new way to follow hashtags so you see top posts and Stories about a topic on your home page. Rather than having to dig this content out of search or the Explore tab, you can see the best #Slime videos or #FloralNails tutorials no matter who posts them.

Today’s change will require some smart filtering by Instagram to prevent objectionable content or spam from being distributed by hashtag following. But it has the potential to help users see beyond their own social graphs and dive deeper into niche communities they care about, making Instagram more endless. Eventually, hashtag following could give the app more powerful ad targeting data and an opportunity to show more interstitial ads between Stories, but the company says it’s not doing either right now.  More

Marketing Instagram Style

- Wednesday, June 18, 2014

Do you use Instagram for marketing?

Are you wondering how you can grow an Instagram following that will build your business? To learn how Instagram can help you engage your audience, listen to this podcast from Social Media Examiner, where they interview Jenn Herman for an episode of the Social Media Marketing podcast. More

8 Ways To Create a Winning Instagram Profile

Marion Michele Brown - Wednesday, April 16, 2014

With Instagram continuous growth of users, it's obvious that if your online and want to compete online, you've got to have a great Instagram profile. So, how is it done? Is there a magic wand that waves over a few select profiles that makes follows increase by 100%? No, not even close. These eight tips from Social Media Examiner is a great start to help you build your fan base on Instagram.

#1: Use High-Resolution Photos
Striking visual content grabs the attention of potential buyers, and it’s the most important factor in fan engagement on Instagram for brands like Zappos.

zappos instagram profile
High-resolution photos are more likely to catch someone’s eye. More


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