Marketing Tips Blog

How Changes to the Way We Search Will Impact Businesses

LPC Admin - Wednesday, July 12, 2017

by John Marcinuk Today’s search engines are one of the primary paths to content experiences on the web. Shopping, research, directions and questions all pass through Google (and to a lesser extent Bing and Yahoo) as the entry point to solutions-seeking. Generally, the experience is the destination, and search engines have done a fine job of channeling users to the precise experience they’re looking for.

What if, however, the end result could be reached earlier, circumventing today’s path? Changes in paths to consume content and experiences have emerged through technologies that offer a glimpse into what search may look like in the not-so-distant future.  More

What's Google Up to Now: Authorship Photos Getting Cleaned Up

Mark Anderson - Wednesday, July 02, 2014

Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. [Source: Search Engine Land]

What Google Said. Let’s start with the only official word we have on this so far, the Google+ post from John Mueller announcing this change. In it Mueller said:

We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)
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