Marketing Tips Blog

Effective Content & the Power of Persuasion

- Friday, March 14, 2014

We've all heard the mantra most social media marketeers take to heart, "Content is King", and it makes sense. Content is what you're putting out into the digital world that is picked up by existing and potential customers and followers. Content is what people are reading, watching, sharing and liking; without it there wouldn't be anything to tweet about. 

In this blog post from Social Media Today, a new perspective is given to the "King" of the digital realm, content. After reading this, you'll be pausing before hitting any submit buttons to ask yourself this: is this going to change anyone's mind? More

Should You Send Auto-DM to Everyone Who Begins to Following You?

- Wednesday, March 12, 2014

With the amount of following and unfollowing that goes on within the twitter-sphere it can be a little overwhelming to keep track of all new follows and their potential leads. It used to be common practice to send auto generated DM (direct message) people the instant you were able to (when you both followed each other). However, now these DM’s look a lot like spam, and for good reason; all those millions of unwanted DM’s basically ARE spam. This begs the question, should we stop using auto generated DM on twitter or are they still a powerful marketing tool that cannot be ignored?

Just like any question that has anything to do about social media, there are going to be supporters for both sides. Here is my breakdown of just how annoying and useful those auto generated twitter messages can be.  More

Brands On Facebook Are About to Get a Bigger Reach

- Tuesday, February 25, 2014

Facebook's greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight. Now, a new change to Facebook's News Feed algorithm means brands will have greater reach than ever. View original article on

Social Listening: Why It's Becoming Increasingly Important

- Tuesday, February 18, 2014

With the amount of strategy around social media these days, it can be difficult to know what strategy is worth the research, digging and piles of analytic reports. But this one here, I find, is of the most importance. Based on Exact Target’s 2014 State of Marketing Report, which shows top marketing objectives, priorities and concerns for 2014, Social Listening was number one of Social Media Examiner's recap of the report. Here's what they had to say.

Action Required for Google Plus Bussiness Page Owners

Mark Anderson - Wednesday, February 12, 2014

If you’re a Google Page Manger and are receiving an e-mail with the subject line reading: “Action Required: You have 3 weeks to save your Google Places listing”, you’re not going to want to ignore it.

Verified by Jade Wang, Google Business Community Manager, that this email is legitimate, this email is Google’s way of saying that they are making changes to Google Places for Business and Google Maps, and that this “action” by Google Places page owners is one of them.  More

9 Ways Social Media Marketing Will Change in 2014

- Tuesday, January 28, 2014

Social media. It's changing...all the time, and there is nothing you can do about it! Okay, that isn't completely true. What you can do is stay up-to-date on how it's changing. What was a powerful channel of communication one month, can be nothing more than a stream of empty spaces the next.

In this article, written by Scott Gerber on Mashable, it summarizes 9 ways social media marketing will change in 2014. Are you prepared? More

Facebook to Reduce Text Status Reach for Pages

- Thursday, January 23, 2014

If you're like the million other Facebook Page users who have figured out that text status updates reach a wider audience than other type of status updates, now you've got to rethink your entire posting process. Yeah, it's true. Facebook has done it again. Why, would Facebook keep changing their algorithms, do you ask?

We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types.-Facebook.

There are things you can do about it. Here's what's John Haydon has to say on what you can do to stay on top of all of Facebook's changes.  More

Pinterest Acquires VisualGraph

- Wednesday, January 22, 2014

Pinterest announced earlier this month it has acquired image-recognition startup VisualGraph for an undisclosed ammount. The company's technology combines visual object recognition with search and machine-learning infrastructures to build data files based on images instead of words.

Using VisualGraph's capabilities, Pinterest would be able to track objects commonly pinned by its users, such as high-heeled shoes or sunglasses, and use the data to target relevant ads and other content to them.

 “We are excited for the opportunity to combine machine vision with human vision and curation, and to build a visual discovery experience that is both aesthetically appealing and immensely useful for people everywhere,”  wrote VisualGaph co-founder Kevin Jing in a note announcing the deal on the company's website.  More

Facebook Discontinues Sponsored Stories

Mark Anderson - Saturday, January 18, 2014

Were you one of those users who's "likes" and comments were being used in advertisements to coax others to "like" what you had? If you were, and you weren't too happy about it, you're part of the reason for Facebook's latest announcement. Users' interactions within Sponsored Stories created controversy and a lawsuit from Facebook users who felt that this violated their privacy. Facebook settled the suit, and has now adapted its privacy settings to give users more control over who can see the information they share on the social network in an announcement they made on their developers blog early this week. More

Local Marketing: Why Reviews Matter

- Thursday, January 16, 2014

Everyone has something to say, and with reviews they get a chance to say exactly what's on their mind. For most, online reviews are unsolicited, authentic feedback on a business' products or services, and for this reason they are looked upon by potential customers as the "real deal" of what they're in for. From these reviews people will judge if they trust a business enough to become a customer. You may already know this, but there are some surprising reasons why both good and bad reviews can help your business.  More