Marketing Tips Blog

Were You Unknowingly Part of the Facebook Experiment?

- Saturday, June 28, 2014

Facebook tinkered with users’ feeds for a massive psychology experiment:

Scientists at Facebook have published a paper showing that they manipulated the content seen by more than 600,000 users in an attempt to determine whether this would affect their emotional state. The paper, “Experimental evidence of massive-scale emotional contagion through social networks,” was published in The Proceedings Of The National Academy Of Sciences. It shows how Facebook data scientists tweaked the algorithm that determines which posts appear on users’ news feeds—specifically, researchers skewed the number of positive or negative terms seen by randomly selected users. Facebook then analyzed the future postings of those users over the course of a week to see if people responded with increased positivity or negativity of their own, thus answering the question of whether emotional states can be transmitted across a social network. Result: They can! Which is great news for Facebook data scientists hoping to prove a point about modern psychology. It’s less great for the people having their emotions secretly manipulated.[Source: AVClub.com]  More

Marketing Instagram Style

- Wednesday, June 18, 2014

Do you use Instagram for marketing?

Are you wondering how you can grow an Instagram following that will build your business? To learn how Instagram can help you engage your audience, listen to this podcast from Social Media Examiner, where they interview Jenn Herman for an episode of the Social Media Marketing podcast. More

Tips for a Great Google Plus Profile

- Tuesday, June 03, 2014

Whether you’re new to Google Plus or a bit more of a veteran, it is important to have an awesome profile set up. Many, however, aren’t really sure what they should have on their profile or how to best set it up. Here, I want to help you fix that with my tips to create a great Google Plus profile. [Source: JennsTrends.com]

To clarify any confusion, this post is related to personal profiles not brand pages. Although similar, there are differences between the two. More

Please STOP Linking Your Social Media Sites

- Friday, May 23, 2014

I realize that in social media there are few set rules. Everyone has their own perceptions of what is right and what is wrong. So when it comes to linking your Facebook and Twitter accounts, or your Instagram and Facebook accounts, some people say “Yes!” while others scream “No!”. If the title didn’t give it away, I’m one of the latter category. While I don’t propose this post to be a rant, per se, here are my thoughts…[Source: JennsTrends.com]
 More

6 CEO Productivity Tips to Steal for Yourself

Mark Anderson - Monday, April 21, 2014

Stop telling yourself that you WOULD get that next promotion IF ONLY you could be a little more productive. Take these six tips, found on Mashable, and run with it...all the way to productivity-land. Yes, that place does exist; you'll soon find out.

Everyone knows that leading a company is one of the toughest gigs around. Whether running a small business or a multi-national corporation, CEOs have to manage time, resources, and multiple demands while finding the time and head space to make decisions and plot strategies that will determine the course of their business. More

8 Ways To Create a Winning Instagram Profile

Marion Michele Brown - Wednesday, April 16, 2014

With Instagram continuous growth of users, it's obvious that if your online and want to compete online, you've got to have a great Instagram profile. So, how is it done? Is there a magic wand that waves over a few select profiles that makes follows increase by 100%? No, not even close. These eight tips from Social Media Examiner is a great start to help you build your fan base on Instagram.

#1: Use High-Resolution Photos
Striking visual content grabs the attention of potential buyers, and it’s the most important factor in fan engagement on Instagram for brands like Zappos.

zappos instagram profile
High-resolution photos are more likely to catch someone’s eye. More

The Difference Between Follow Links and No Follow Links

Mark Anderson - Tuesday, April 08, 2014

Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. [source: wordstream.com]

What is a Follow Link?

To really understand what is going on with follow vs. no follow links, we need to provide a bit of background about how links work in the realm of SEO. When a site page gets an inbound link, which is a hyperlink pointing to that page, the page gets a small SEO boost. Think of a link as a point, and the more links you have, the more points. More Points = Winning, like Charlie Sheen. More

3 Methods to Help You Rethink Your Content Strategy

Mark Anderson - Friday, March 28, 2014

This excellent post from Hubspot.com goes over us three classic marketing methods that you may have forgotten about in this new age of instant social media.

Reactive content creation is creating content for creation’s sake, feeding off whatever is trending at any given moment.

Through newsjacking and trend manipulation, reactive content creation displaces the need for quality—generating a torrent of information about everything, in the hope that something will stand out among the noise. More

FOMO No More on Social Networks

Marion Michele Brown - Wednesday, March 26, 2014

Has your fear of social media FOMO made you set up an account on more social media networks than you can possible manage? Take a deep breath! You don’t need to be on every social platform out there. You’re better off limiting yourself to two or three — the ones where your customers are — especially if you’re a small business owner who’s trying to manage it all yourself. This infographic — from Leverage New Age Media — breaks down the pros and cons of six major networks and gives some insights into the demographics of each of them. [Source: Shortstack]
 More

The Newest Gmail Scam

Marion Michele Brown - Thursday, March 20, 2014

And it's hard to catch. [source: Huffington Post]
Warning: If you receive an email with the subject "Documents," and it directs you to a webpage that looks like a Google Drive sign-in page, do not enter your information. More


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