Marketing Tips Blog

Find Out Your Facebook Post's True Engagement

LPC Admin - Tuesday, September 23, 2014

Ever wonder what type of engagement your posts are really receiving? Like and shares are great, but not ever Facebook user is a "liker" or a "sharer". I admit, I'm one of them. This post on gives some great insight on user engagement for posts from a short study they did on a few posts of theirs.

If you’re anything like me (a typical Facebook admin whose day does not revolve around Facebook), you don’t have time to spend hours upon hours digging into the depths of Facebook’s Insights. Managing a Facebook Page is already a lot of work and it’s not the only job most of us have.  While I don’t recommend completely ignoring Facebook insights (at least once a month you should sit down and read through some of Jon Loomer’s posts and then dig into your analytics) on a day-to-day basis there’s a quick and fairly easy way to track the real engagement on your posts and see what is and isn’t working for your Page. More

Five Tips to Boost Your Next Social Media Campaign

LPC Admin - Thursday, September 11, 2014

Love it or hate it, there's no denying that Social Media is around to stay. So why not make the best of it. Social Media can play a key role in elevating your brand or business to a whole new level. Here's a great post from Social Media Examiner on five tips and tools to use to get the most out of your next social media campaign. Let's dive right in, shall we?

The Difference Between The Unsuccessful and Successful

LPC Admin - Thursday, September 04, 2014

This infographic from ShortStack gives a great visual on how the successful and unsuccessful differ. Which one are you? Maybe a little of both.

How Facebook's Change in Click Bait Effects Marketers

LPC Admin - Thursday, August 28, 2014

Earlier this week Facebook announced there would be no more click bait. Basically, this means that they changed their News Feed algorithm that will change how brand content is distributed. And then marketers started freaking out. Overall, this can lead to a win-win situation. IF you take the time to understand what this means and how you should PROPERLY be using links on Facebook. This article from Jon Loomer does a great job of summing it up for us. Make sure to read the whole thing for more information on what click bait actually is (if you're still a little lost about the whole thing). Here, is what he had to say on how this will impact you, the marketer.     More

Visual Content Marketing

LPC Admin - Thursday, August 21, 2014

If you've found this, you already know how important visual content marketing is. I mean, we live in a digital world, and one of the best things about it is that pictures are clearer than ever and it's easier than ever to take those photos and get them online within seconds. But maybe you're still a little unclear about what makes for the best visual content. Well, look no further. Here's three key ways to make your picture count.

As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount. [Source: TopRankBlog.comMore

Embed a Tweet Within a Tweet?

LPC Admin - Wednesday, August 06, 2014

Now you can.

Back in June, Twitter started allowing users to embed a tweet within another tweet when using iOS or Android. Now the same function is available on

Prior to the change, embedded tweets would show up as links at the end of a Twitter post when viewed on a computer screen. Now users see a minimized version of the embedded tweet within the outer tweet. [Source: Mashable.comMore

10 Changes to the Facebook Page Layout

LPC Admin - Tuesday, July 22, 2014

What Marketers Need to Know

Have you noticed some big changes in your Facebook Page layout? Do you know where to find everything? Earlier this year, Facebook announced a new design for Facebook Pages. It took a while to roll out, but most Page admins had it by June. In this article you’ll discover 10 changes to your Facebook Page layout [Source:]

7 Killer Tips for Logo Design

LPC Admin - Tuesday, July 15, 2014

Designing a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it's for good reason — a logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude toward a product. [Source:]  More

7 Key Ingredients of a Powerful Twitter Bio

LPC Admin - Wednesday, July 09, 2014

With over a billion users, it takes more than a witty phrase to make your Twitter profile bio stand out. This post from Buffer gives us the seven ingredients it takes to create a powerful profile bio that will sure make waves within the sea of the twittersphere.

Your online reputation is your reputation. And it better be good. The way you describe yourself on Twitter has everything to do with how people perceive you online. So how the heck do you do it right? In this post, we’ll go over the 7 key ingredients of a powerful Twitter bio–whether you’re a novice or a social media pro. More

What's Google Up to Now: Authorship Photos Getting Cleaned Up

Mark Anderson - Wednesday, July 02, 2014

Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. [Source: Search Engine Land]

What Google Said. Let’s start with the only official word we have on this so far, the Google+ post from John Mueller announcing this change. In it Mueller said:

We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)

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