Marketing Tips Blog

Rethink Your Next Photo Facebook Post

Mark Anderson - Monday, February 16, 2015

Here's an interesting new study posted on Business Insider about what type of posts get the most engagement on Facebook. The data shows that photos are the worst types of posts; this is even more surprising considering the recent study that came out that said the opposite--that photos were the best way to get your audience to engage The thought is that Facebook has changed their logarithm, yet again, that determines what gets shown to who and how many. Read their full story:

Data provided to Business Insider by social media analytics company Socialbakers shows just how badly photos perform compared with videos, links, and even simple text-only posts in terms of reach on Facebook.

What makes this data so remarkable is that it wasn't so long ago that posting photos used to give brand page owners the best chance of their posts being seen by their fans (Indeed, a Socialbakers study dated April 2014 declared "Photos Are Still King On Facebook.) Now the algorithm has changed, punishing photos, perhaps in response to page owners trying to game the system by constantly posting photos, or maybe because Facebook has been shifting its strategy ever more toward video in recent months. More

Unlock Your Creative Genius

LPC Admin - Wednesday, February 04, 2015

Stuck in a creative rut? We’ve all been there. Luckily Entrepreneur teamed up with the infographic design agency Lemonly to create an inspiration-packed infographic. [Source:]
To unlock your creative genius right now, start by doing a few of the following things:

• Get moving. Walks help boost creative thinking.

• Let yourself play and discover. Not all daydreaming is bad, folks!

• Rest your goals. When you do this you’re able to reevaluate what you really want to accomplish.

For the rest of Entrepreneur’s creativity-unlocking tips, check out their infographic below.

Top 6 Ways to Use Instagram to Enhance Your Business

LPC Admin - Monday, January 19, 2015

It has been quite some time since social media has been playing important roles in the field of business. If you own a business these days and exclude social media from your online marketing endeavors, it is close to suicidal. So, several companies have been using social media to take their businesses to greater heights. [Source:]  More

3 Social Media Marketing Tools with Special Powers

LPC Admin - Friday, January 02, 2015

Don’t judge a book by its cover…and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper into some of my favorite platforms has often revealed valuable features not evident at first glance.

For most of us there isn’t time to test and compare the hundreds of tools that are available to marketers. That’s why I’m going to talk about three awesome social media marketing tools that you’ve heard of; but you may not know about their hidden superpowers that can help elevate your business. [Source: SociallyStacked.comMore

Being Unique on Social Media

Mark Anderson - Tuesday, December 30, 2014

What makes us unique is not our professional successes, social media itself or other trivia. Professional success on social media is a result of our humanity and willingness to recognize what is important and that's nobility. Not only humanity and nobility directed towards our family, but also towards foreigners: "little" great people on social media, with all its weaknesses. I'm an imperfect person with a bunch of weaknesses. [Source: - Milos DjukisMore

Pinterest for Business

Mark Anderson - Thursday, December 04, 2014

Looking to increase your overall reach and influence online? You might want to take another look at Pinterest. This post from Social Media Examiner gives us three unique ways to grow on Pinterest. Trust us, you're going to want to listen. More

Facebook, Marketing, and Higher ROI

LPC Admin - Tuesday, November 11, 2014

Need we say more? This post from you'll learn about what remarking is and how to use it to increase your ROI on Facebook. Sound good, right? We thought so too. Enjoy!

The Importance of Using Twitter Lists

Mark Anderson - Tuesday, November 04, 2014

Make your Twitter experience easier, more efficient and more organized with Twitter lists. Have we sold you yet? Here's a video from Constant Contact explaining everything:


Trends for the Holiday Season

LPC Admin - Saturday, October 18, 2014

Have you started preparing for the holidays yet? If you have, smart on you! Twenty-eight percent of consumers plan to spend more than 50 percent of their holiday shopping budgets in less than six short weeks, November 28 through December 1 (Black Friday weekend), according to today’s featured infographic from the online rewards company Splashscore. [Source: ShortStack.comMore

Get Your Visual Content Marketing to Work

Mark Anderson - Thursday, October 09, 2014

using text and visual content
Do you keep text and image updates separate? Have you considered how text and visual content complement each other? Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction. In this article I’ll show you seven ways companies are using visual content to get better overall engagement. [Source: SocialMediaExaminer.comMore