Marketing Tips Blog

FOMO No More on Social Networks

Marion Michele Brown - Wednesday, March 26, 2014

Has your fear of social media FOMO made you set up an account on more social media networks than you can possible manage? Take a deep breath! You don’t need to be on every social platform out there. You’re better off limiting yourself to two or three — the ones where your customers are — especially if you’re a small business owner who’s trying to manage it all yourself. This infographic — from Leverage New Age Media — breaks down the pros and cons of six major networks and gives some insights into the demographics of each of them. [Source: Shortstack]

Pinterest

  • All about social discovery
  • 70 million active users
  • 68% of Pinterest users are female and 32% are male

Twitter

  • 560 million active users
  • Twitter’s largest penetration in U.S., but expanding slowly
  • 5,700 tweets go out every second

Facebook

  • 1 billion+ Facebook users worldwide
  • Facebook users share 2.5 billion pieces of content every day on Facebook

Google+

  • 400 million active users
  • Google+ is growing rapidly with 925K new users every day
  • Not as many brands active but those that are have great following

LinkedIn

  • 240 million active users
  • 79% of LinkedIn users are 35 or older
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