Marketing Tips Blog

How Changes to the Way We Search Will Impact Businesses

Liv Paige - Wednesday, July 12, 2017

by John Marcinuk Today’s search engines are one of the primary paths to content experiences on the web. Shopping, research, directions and questions all pass through Google (and to a lesser extent Bing and Yahoo) as the entry point to solutions-seeking. Generally, the experience is the destination, and search engines have done a fine job of channeling users to the precise experience they’re looking for.

What if, however, the end result could be reached earlier, circumventing today’s path? Changes in paths to consume content and experiences have emerged through technologies that offer a glimpse into what search may look like in the not-so-distant future.  More