Marketing Tips Blog

Being Unique on Social Media

Mark Anderson - Tuesday, December 30, 2014

What makes us unique is not our professional successes, social media itself or other trivia. Professional success on social media is a result of our humanity and willingness to recognize what is important and that's nobility. Not only humanity and nobility directed towards our family, but also towards foreigners: "little" great people on social media, with all its weaknesses. I'm an imperfect person with a bunch of weaknesses. [Source: - Milos Djukis]

With such a person, a real professional, every aspect of professional cooperation is always possible and fruitful.

The basic characteristics of such a person are:

  • Clear personal attitudes
  • Skillfulness
  • Knowledge and imagination
  • Desire to learn and improve
  • Personal integrity
  • Gentleness
  • Unpretentiousness
  • Unobtrusiveness
  • Willingness to help
  • Willingness to say sorry
  • Willingness to answer boldly and to be corrected

The willingness to answer boldly and the willingness to be corrected correspond, respectively, to bravery and temperance“ - Malcolm S. Brown (Ref. No. 2)
Here I am again and write in order to "gain an audience", although a highly targeted audience. The pervasive commercialization of everything that is human, such as furiously branding, personal branding, like-share syndrome and pompous self-aggrandizement represent the current trend, particularly on social media. I'm not sure that it brings good to each individual. This new trend in a way represents a generalization and somehow discrediting the human need for creative self expression. Sometimes, "the end justifies the means", fortunately relatively rare on social media.

Putting the individual in place of product and aggressive personal branding brings with it a number of shortcomings and pushing us away from the essence.
Our social media image must be consistent. What we write is the undistorted image of ourselves. But then, bad weather and time of a day should not affect our writing. This is one of the truly great manifestations of personal integrity. My experiences with some great people were always the same, as I have described above. That's what I value.

Successful people are not always friendly, patient and calm, but great social people are.
It is wise to publish only when you have to say something honest, thoughtful and helpful to others. Avoid blatant self-promotion at any cost. Only write about your interests in the field of personal knowledge and expertise.

There are also intrinsic writing motivation and extrinsic writing motivation. For different people, the importance of these two types of motivation is also different. Intrinsic motivation is mainly based on the feeling of pleasure during the act of creation. Therefore, the need for an external reward is negligible. Certainly on social media, attention and popularity of our writing is not something entirely unpleasant.

An important extrinsic motivation is based on the external support: readership attention, comments, confrontation of opinions and praise.
The need to write on social media may be something quite abstract or very intimate, but also a source of money, success and fame. The essence is in balance. After all, everyone chooses their motives and intentions. For example, I can not reveal why one should accuse those who might write out of necessity for a little spiritual exhibitionism only.

The beauty of social media is primarily reflected through diversity and willingness to accept other people's views or motivations. Writing is a primal human need, as well as speech, art and communication. Let everyone writes for pleasure. Different things represent pleasure for different people. I certainly think that any kind of generalization is not good, if not rather dangerous.

I am just presenting my thoughts through discussion. Personally I have nothing against any kind of intellectual self-delusion or “intellectual smugness”, of course, only if the decent form was satisfied and if there were no insult or malicious accusations. If someone believes that he writes for himself or in promotional purposes, it is legitimate right, even if he published on LinkedIn or any other social media.

Writing is the best way for a personal expression of gratitude to ones who read.
You are maybe more “engaged”, while I am more “detached“ type of writer. It's logical, because I work with students. It takes a lot of understanding, patience, attention and commitment to gain a trust. I am just presenting my thoughts through inspirational discussions.

Please do not worry; relationships will not be damaged beyond repair, even if we completely disagree.
I am glad that people in the social media know how to recognize quality. We are all sometimes skeptical, but I've always believed in the power of the written word. Writing is an inspiration for great achievements. Helping people is a source of constant inspiration. Motivation is what is needed. This is what is priceless.

Helping others help themselves", it is less a paradox and is increasingly becoming the golden rule of social media.
We are different. "Booting" of the noise by the minority will not reshape the vast majority. Are we booted the ball into the goal? No... They really know or believe to know, but then again, who knows? Those who know, unfortunately rarely have a need to practice a knowledge transfer without some kind of compensation (money, profit, fame, reputation, vanity, spiritual exhibitionism, self-promotion…).

Luckily, there are people on social media for whom knowledge exchange is a pure pleasure or a necessary challenge. I think this is the greatest value of social media. Our job is to point out what should be right. Thank you all, dear friends.

We are not judges, nor are they accused.
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