Marketing Tips Blog

How to Create Social Media Images That Connect With Your Audience

Liv Paige - Tuesday, May 12, 2015

Are you sharing visual content on social media? Do your images stand out? Creating and curating clever visual content can engage your audience on a personal level. The more consumers relate to you and your company, the more likely they will invest in your social media presence and your brand. [Source: SocialMediaExaminer.comMore

Can Buying Installs Aid Organic App Ranking?

Mark Anderson - Thursday, May 07, 2015

In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play and the iOS App Store love all your installs, paid or not. Effectively, buying your app install base makes you rank in popularity lists, rank for great keywords in app search, and gets you the attention of popular review sites. Each bought install will get you at least two free organic installs as an indirect result. Time your app promotion well! [Source: SearchEngineWatch.comMore

How to Partner With Influences for Social Media

Liv Paige - Tuesday, April 21, 2015

Do you run giveaways using social media? Have you considered partnering with an influential blogger? Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services.

In this article you’ll discover how to partner with influencers for a successful social media giveaway. [Source: SocialMediaExaminer.comMore

"Near Me" Searches Are On The Rise

Liv Paige - Saturday, April 11, 2015

Turning to our smartphones when we need something — a forgotten word, a better price, a movie time — has become a reflex, according to Matt Lawson, ‎director of search ads marketing at Google.

In a new article on Think with Google, Lawson says, "We want things right, and we want things right away. As a result, the consumer journey looks markedly different than it did just five years ago. Instead of a few moments of truth, it’s a series of 'micro-moments' when we turn to mobile to act on a need." [Source: SearchEngineWatch.comMore

Great Resource: Content Creation vs. Content Sharing: What Should Your Business Post Online? [Infographic]

Liv Paige - Friday, April 03, 2015

The success of your online marketing depends largely on one thing: content.
Content is complicated. There are times when you should create content and there are times when you should share content. Knowing some best practices for each can help improve your chances of online success. [Source: SociallyStacked.comMore

Great Resource: How to Gain Credibility on Instagram

Liv Paige - Wednesday, March 25, 2015

Instagram hit a major milestone last December. The mobile photo-sharing social network reached 300 million users, passing Twitter’s number of active users.

Now that Instagram is the platform to be on, you need to know how you get your brand in on the action – the right way.

To help you do just that, we created a free downloadable Instagram getting started guide. This guide will teach you the best practices for gaining new followers and earning credibility on the creative-driven social network. [Source: SociallyStacked.comMore

Here's How Badly Google Is Killing Its Digital Media Competitors (for Now)

Liv Paige - Saturday, March 14, 2015

A recent analysis of revenue and financial performance between Internet giants by Frédéric Filloux at MondayNote shows that Google isn't just dominating search, but digital advertising across the board. Of course, you probably already knew that Google generates a massive amount of ad revenue each year – more than $61 billion last year, in fact. [Source: SearchEngineWatch.comMore

How to Craft Headlines That Draw People to Your Content

Liv Paige - Friday, March 06, 2015

craft headlines that draw people to content
From Social Media Examiner... Do your headlines capture the attention of the right people?Need some good ideas to enhance your headlines? A great headline gets your audience to stop, read and share your content. More

Rethink Your Next Photo Facebook Post

Mark Anderson - Monday, February 16, 2015

Here's an interesting new study posted on Business Insider about what type of posts get the most engagement on Facebook. The data shows that photos are the worst types of posts; this is even more surprising considering the recent study that came out that said the opposite--that photos were the best way to get your audience to engage The thought is that Facebook has changed their logarithm, yet again, that determines what gets shown to who and how many. Read their full story:

Data provided to Business Insider by social media analytics company Socialbakers shows just how badly photos perform compared with videos, links, and even simple text-only posts in terms of reach on Facebook.

What makes this data so remarkable is that it wasn't so long ago that posting photos used to give brand page owners the best chance of their posts being seen by their fans (Indeed, a Socialbakers study dated April 2014 declared "Photos Are Still King On Facebook.) Now the algorithm has changed, punishing photos, perhaps in response to page owners trying to game the system by constantly posting photos, or maybe because Facebook has been shifting its strategy ever more toward video in recent months. More

Unlock Your Creative Genius

Liv Paige - Wednesday, February 04, 2015

Stuck in a creative rut? We’ve all been there. Luckily Entrepreneur teamed up with the infographic design agency Lemonly to create an inspiration-packed infographic. [Source:]
To unlock your creative genius right now, start by doing a few of the following things:

• Get moving. Walks help boost creative thinking.

• Let yourself play and discover. Not all daydreaming is bad, folks!

• Rest your goals. When you do this you’re able to reevaluate what you really want to accomplish.

For the rest of Entrepreneur’s creativity-unlocking tips, check out their infographic below.