Community Management

Ongoing Community Management

Our community managers will encourage positive participation in your community and social networks, and keep you up-to-date on consumer insight and industry trends. This includes providing ongoing feedback on ways to improve your community, daily engagement with your members, editorial work and strategic direction.

With our community management service we offer:

Content strategy and creation:

Great content is essential to any effective social media strategy and is what keeps your customers and your community coming back for more.

We don’t believe that pumping out cold marketing messages does anything for your audience or your brand. We build a narrative and plan around editorial calendars to ensure community members are engaged with your brand, whether that’s with social media content, blog posts, community guidelines, or website copy.

Content Strategy

Not sure where to start in defining a content plan for your social media community? We can help you create editorial planning systems to ensure the right content is delivered at the right time to keep your brand’s community engaged and to align with your wider social media strategy and marketing plans.  

Content Creation

By first working with you to fully understand your brand’s tone of voice, existing social media presence, marketing messaging plans, product range, and targeted demographics, we are able to make sure that your brand's voice is consistent across all social media platforms.

After defining your voice, we then create a roadmap for brand's short, medium, and long term goals to implement into a social media editorial calendar.

Regular reporting and insights from your community are used to feed back in to your content strategy to ensure it stays topical and relevant.

Social Media Monitoring

Whether you are all tooled up and already monitoring social media for mentions of your brand or product, or are unsure how to get started, we can help. We use our own social media monitoring tool to ensure effective monitoring and social listening.

According to your brand's needs, we scale social listening to monitoring all your brand mentions, and implementing initiatives such as:

  • identifying online influencers
  • buzz tracking around specific campaigns
  • reputation protection and management
  • social media crisis monitoring

We can provide regular reports to present you with topical highlights, statistical analysis of your audience and their brand sentiment, and recommendations on the social media insight gathered during monitoring to help define and drive your ongoing social media strategy.